Let's look at what is occurring in your brain when scrolling on social media, a quick dopamine activity. You open your social media apps and immediately you notice you feel really good, your dopamine levels increase incredibly fast and pleasure is experienced in your brain. The challenge this creates is as with everything in our universe: as the laws of physics explain, 'what goes up, must come down'. Your brain and body are always seeking something called 'homeostasis', which simply means balance. With this in mind, when dopamine levels increase incredibly fast when scrolling social media, the brain then thinks, 'Wow, how are my dopamine levels so high?' In order to achieve homeostasis, or balance, the dopamine then has to quickly drop an equal amount below your baseline level in order to rebalance, making you feel even worse than before you started scrolling.