Shame is about who we are, and guilt is about our behaviors. We feel guilty when we hold up something we've done or failed to do against the kind of person we want to be. It's an uncomfortable feeling, but one that's helpful. When we apologize for something we've done, make amends to others, or change a behavior that we don't feel good about, guilt is most often the motivator. Guilt is just as powerful as shame, but its effect is often positive while shame often is destructive. When we see people apologize, make amends, or replace negative behaviors with more positive ones, guilt is often the motivator, not shame. In fact, in my research, I found that shame corrodes the part of us that believes we can change and do better.